Wal-Mart's Supply Chain Management Practices
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Case Details:
Case Code : OPER020
Case Length : 12 Pages
Period : 1998 - 2003
Organization : Wal-Mart
Pub Date : 2003
Teaching Note :Not Available Countries : USA
Retail ing
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Managing the Supply Chain
Procurement and Distribution
Wal-Mart always emphasized the need to reduce its purchasing costs and offer the
best price to its customers. The company procured goods directly from
manufacturers, bypassing all intermediaries. Wal-Mart was a tough negotiator on
prices and finalized a purchase deal only when it was fully confident that the
products being bought were not available elsewhere at a lower price.
According to Claude Harris, one of the earliest employees, "Every buyer has to
be tough. That is the job. I always told the buyers: 'You are negotiating for
your customer. And your customer deserves the best prices that you can get.
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Don't ever feel sorry for a vendor. He always knows what he can sell, and we
want his bottom price. 'We would tell the vendors,' Don't leave in any room
for a kickback because we don't do it here. And we don't want your
advertising program or delivery program. Our truck will pick it up at your
warehouse. Now what is your best price?". Wal-Mart spent a significant
amount of time meeting vendors and understanding their cost structure....
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The Benefits Reaped
Wal-Mart strongly believed and constantly emphasized on strengthening
its relationships with its customers, suppliers and employees. The
company was very vigilant and sensed the smallest of changes in store
layouts and merchandising techniques to improve performance and value
for customers. The company made efforts to capitalize on every cost
saving opportunity. The savings on cost were always passed on to the
consumers, thereby adding value at every stage and process. Wal-Mart
also enjoyed the benefits of low transportation costs since it had its
own transportation system which assisted Wal-Mart in delivering the
goods to different stores within (or sometimes less than) 48 hours... |
Exhibits
Exhibit I: World's 25 Largest Retail Companies by Sales (2002)
Exhibit II: The Strength of Walmart
Exhibit III: Private Fleet Driver Handbook
Exhibit IV: Types of Cross Docking
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